Category: Mailing System

With so much effort and attention directed at the press release itself, it can be easy to overlook a key bit of text when it’s time to send it out—the subject line of your media pitch. When you think about creating a press release, you probably focus on crafting a message that gets attention, is informative and supplies media contacts...

We asked PR professionals from different industries to share their favorite media pitch examples with us. Find out what makes a winning PR pitch. What is a media pitch ? Simply put, a media pitch is an attempt to get a journalist/editor or media outlet interested in your news so that they decide to cover it. Almost always, a media...

In this blog post, we’ve compiled some best practices on how to pitch your press release to journalists. Meltwater May 19, 2020 As public relations professionals, we’ve mastered the art of writing a press release . Catchy headline? No problem. Securing that perfect quote from the CEO? Easy. When it comes to crafting that ideal, newsworthy press release, we’ve got...

The internet has become a deep, nearly unquantifiable cave of content, so to say there’s competition out there is an understatement. In this post we discuss the social and technical costs of bad online content, as well as how you can set your strategy on the right path. Content Quality February 10th 2020 Is Bad Content Costing Your Company? 11...