How To Write a Media Pitch Story Press Release Writing Tips

Media professionals are busy and get swamped with pitches every day. Be exciting. Be engaging. Don’t make the same mistakes and your media pitch story will stand out from the competition. Here you’ll find a few overlooked strategies that will help your pitch get picked up by media.

Press Release Writing Tips

How To Write a Media Pitch Story

April 23rd, 2018

If you have a really important story that you would like to pitch to the media, there are certainly important aspects of writing a pitch that can help you get media pickups more easily. Busy media professionals and influencers are swamped with pitches, but if yours is professional and follows a few simple rules, you should be like the cream that rises to the top. Here’s how to pitch correctly.

1-Know the journalist you are pitching to

Know their name, periodical/s they work for, contact information, and most recent work. Aim for journalists who write about your niche or industry regularly, unless your story has a really broad appeal.

As you start gathering your database, pay attention to detail. Spell everything correctly.

Also, consider following them on social media. You will see what makes them tick, and if you join in, they will start to get to know you.

2-Do not send out a mass email

Every pitch should be customized to that person. This means their name, spelled correctly, and a paragraph that shows you are familiar with their work.

3-Don’t make it all about you

Busy journalists need interesting information they can pass along to their target audience in order to meet their publishing deadlines. Empty boasting about your company for pages is NOT going to help them and not going to get paid attention to.

Since you know what they write, you will know what their audience is interested in already. Either create more of the same or take a controversial stance and give the journalist some ground-breaking information they might not know.

Think, “How can I help them do their job better?” and that will answer the journalist’s main question, “What’s in it for me and for my audience?”

4-Give a clear call to action

You basically want them to pick up your story and publish it in their periodical, so don’t be coy about it.

5-Make it quick and easy to deal with you

Make it as easy as possible for them to publish your story by including the most important information up front. Don’t send them an endless number of links to check out. Instead, give a clear summary of what the story is about and that if they wish to pick it up, to contact you for the exclusive.

The full story should already be written, and be as perfect as you can make it. If they say yes, then you can send it right away.

6-Consider offering exclusivity

If it is a prominent journalist, or they work for a top publication in your niche, consider offering the story only to them. Wait a day or so. If they don’t get back to you, then you would be free to offer it to another.

7-Think relationship, not a one-night stand

You might get a media pick up on your pitch once, but never again unless you have a relationship mindset and want to build something lasting with this journalist. It can be tough to become a trusted source, but a sure way NOT to do it is to bombard them with bad pitches. Again, spending time with them on social media and showing you are familiar with their work is the best way for them to take you seriously and open your emails.

8-Write a great subject line

Your subject like of your pitch email will be like the headline of your story. It should grab the attention and make them eager to read more. They will never see your terrific content if they hit the delete key.

9-Don’t contact more than one person in the same office

It wastes time and they will see it as really just a mass mailing.

10-Format it nicely as an email

It does not have to be fancy, but don’t make it look as though you have copied and pasted it from all different sources. It will look like a thinly-disguised mass mailing.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Incubators- operating a content network of several thousand sites while federating 20+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $15M+ in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Discover our work!